What:
[If BMV Lab] This [location] Business Model Validation Lab is a 5-day accelerator for early/idea-stage, [location]-based entrepreneurs that are tackling social and environmental problems. It is designed to help these entrepreneurs rapidly identify and validate the foundational assumptions of their business.

[If IP Lab] This [location] Investment Preparedness Lab is a 5-day accelerator designed to help [location]-based ventures understand the fundraising process and become ready to take on investment. Our ultimate goal is to get more funding flowing to [location] ventures.

Why [Location]:
[Adapt this example] Colorado is perfect: entrepreneurial and unreasonable. For 5 years the Unreasonable Institute has thrived in our Colorado home due to the incredible entrepreneurial support community that we are able to tap into here. From mentors, to funders, to corporations, to government, to universities, Colorado is the perfect home from us. So now we want to directly support ventures based in and impacting Colorado and help them tap into this rich ecosystem of support. Plus, beyond supporting ventures, we are partnering deeply with companies having impact in Colorado (for example we are hosting one of our Labs at the Posner Center, a co-working space for Colorado impact companies, and we are looking to source food from Colorado-based food companies with social and environmental missions).

Get Involved: Apply to be an entrepreneur, become a mentor, be a sponsor, or help our Lab team find entrepreneurs. Read on to get involved!

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[PICT / VID OPTION A: An interesting picture, maybe showing a venture, people doing something interesting, a cool picture of the venue you are hosting the program at, etc. 400 pixels by 400 pixels in size]

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The Problem

[ALTHOUGH THIS SEEMS REALLY FAR DOWN, ONCE YOU GET RID OF right sidebar text + 1 map + 1 picture above it will move up and flow more normally][TEXT FOR BMV] The early stages of a startup are marked with questions. Who is my customer? What problems do they have? Do I have a solution to their problems? What are they willing to pay? Will I be able to break even? An entrepreneur’s ability to quickly convert these questions into answers is one of the few characteristics that separates successful startups from failed ones. The problem is that few entrepreneurs know the rapid and systematic approach required to answer these questions. They go too slow, they focus on the wrong things in the wrong order, and they move forward without truly validating a business model.

[TEXT FOR INVEST PREP] Fundraising can be a hard, confusing, and long process. How much money should I raise? What type of capital? Whom do I talk to and how do I build relationships with funders? What should I do in an investor meeting? How to I get the money into our bank account so I can get back to building my business? Having an answer to these questions often translates into successfully closing a round of funding. But the reality is that only a handful of entrepreneurs have a clear understanding of the process (and how long it takes) before they start fundraising. They get lost and without direction, they do not take the lead and closing a round becomes painful and time consuming.

The Lab & Curriculum

[FOR BMV] The Business Model Validation Lab is designed to do one thing: provide entrepreneurs with a step-by-step methodology to rapidly and systematically validate their venture’s business model. Entrepreneurs will:

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Identify the foundational assumptions that underpin your venture.

Design and run experiments to validate / invalidate the foundational assumptions (through customer discovery and rapid prototyping)

Meet with mentors to get feedback and develop next steps.

Daily Schedule

The curriculum of the Lab oscillates between in-classroom workshop time and in-market customer interaction time.

  • Connector.

    Day 1

    Starts with orientation and workshop on assumption mapping in the morning. The afternoon is spent interacting with target customers.

  • Connector.

    Day 2

    Starts with a workshop in the morning on how to rapidly prototype. In the afternoon entrepreneurs will physically build a prototype.

  • Connector.

    Day 3

    Starts with a workshop on how to build powerful, long-term relationships with mentors, funders, and partners. Entrepreneurs prepare for Mentor Day in the afternoon.

  • Connector.

    Day 4

    Mentor Day! 10-15 mentors will attend the Lab to work directly with entrepreneurs.

  • Connector.

    Day 5

    Begins with a workshop on how to validate the cost assumptions in the business. Afternoon is spent on strategic planning.

Tangible Outcomes

By the end of Lab entrepreneurs will have something to show for their work. They will have:

  • Learned a repeatable methodology for how to do customer discovery
  • Built 2-3 prototypes of a key element of their venture
  • Tested prototypes with real customers
  • Learned how to build and maintain mentor relationships
  • Met and received feedback from 10-12 world-class mentors
  • Conducted a break-even analysis of their business and identified the key cost and financial assumptions of their business
  • Built out a basic budget and financial model
  • Created a 6-month operating plan

The Lab & Curriculum

[FOR IP] The Investment Preparedness Lab is designed to do one thing: help entrepreneurs be more prepared to raise funding. Entrepreneurs will:

Understand the steps of the investment process and what is needed to be prepared at each step.

Diagnose where a venture is in preparedness for those steps, build a full plan for how to get ready, and actively work to get more prepared.

Meet with actual funders to get feedback and practice building investor interest.

Daily Schedule

The curriculum of the Lab oscillates between in-classroom workshop time and tons of hands-on work time.

  • Connector.

    Day 1

    Starts with a brief orientation and workshop that demystifies the fundraising process, followed by an afternoon dedicated to starting to build a strategic plan.

  • Connector.

    Day 2

    Starts with building financial statements then learning about various types of capital. During the afternoon entrepreneurs will design a fundraising action plan.

  • Connector.

    Day 3

    Begins with a workshop on how to build powerful relationships with funders, followed by a pitch workshop. Then entrepreneurs will build a massive list of potential funders.

  • Connector.

    Day 4

    Capital Advisor day when experts in early stage funding will attend the Lab to work directly with and give feedback to the entrepreneurs.

  • Connector.

    Day 5

    Spent on deal negotiation, getting important due diligence materials together, and designing an action plan for the next three months.

Tangible Outcomes

By the end of Lab entrepreneurs will have something to show for their work. They will have:

  • Learned what the fundraising process looks like from start to finish and the elements needed to succeed in raising funding
  • Diagnosed how prepared (or unprepared) they on these various elements of funding preparedness, giving them a snapshot of where they are
  • Actively worked on various elements to become more prepared to raise funding (for example: develop their financials, write a strategic plan, clarify their funding ask, develop their pitch materials)
  • Created a list of at least 30 potential funders and learned quick research and outreach techniques to find and connect with even more when they leave
  • Learned a methodology for how to build strong relationships with funders – relationships that get stronger over time which will help make their funding case stronger over time
  • Completed funding readiness “reality checks” with 4 – 5 real funders and received real and honest feedback on their investment preparedness
  • Designed a strategic plan to become funding ready and identified the tools to get there
  • Drastically increased their confidence level about leading an investor meeting which will lead to far more productive meetings with future potential funders

Mentors

[PRE MENTOR SELECTION] This Lab will actively involve a diverse set of mentors. These mentors will be custom-selected after selecting the Lab ventures to assure mentors meet their needs. Interested in mentoring? Email [Name].

[Quick Tip: Go to a mentor’s LinkedIn, Facebook or Twitter page, right click and select “copy image URL”. Then, when you click the + to add a picture here, choose “Insert from URL” and paste that URL there. It’s quick and gets consistent pictures sizes.]

[First Name
Last Name]

[TEXT ABOUT MENTOR]

[First Name
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[TEXT ABOUT MENTOR]

[First Name
Last Name]

[TEXT ABOUT MENTOR]

[First Name
Last Name]

[TEXT ABOUT MENTOR]

[First Name
Last Name]

[TEXT ABOUT MENTOR]

[First Name
Last Name]

[TEXT ABOUT MENTOR]

[First Name
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[TEXT ABOUT MENTOR]

[First Name
Last Name]

[TEXT ABOUT MENTOR]

[First Name
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[TEXT ABOUT MENTOR]

FAQ’s & More About This Program

Application and Selection
[BEFORE OPEN] When applications open on [DATE] you will be able to apply at the top of this page. There will be a pink button that says”Applications Open // Apply Now”.

[WHEN OPEN] Apply by scrolling up and clicking on the pink button iat the top of this page. This is not pink button in the upper right. Instead scroll up and look for the button that says “Applications Open // Apply Now” in the center of the header section.

[AFTER CLOSED] Applications are closed, but you can keep informed of new programs by signing up for our newsletter here.
Entrepreneurs who are eligible are:

  • Committed to social and environmental impact with their venture
  • Idea-to-early-stage in their venture’s development
  • Based in [LOCATION] (more on location below)
  • For-profit or non-profit [OR WHATEVER LEGAL STRUCTURES MAKE SENSE IN YOUR AREA
  • 18 years of age or older[ADJUST AS YOU SEE FIT]
[FEEL FREE TO KEEP OR REMOVE] Here’s a bit more on location:

  • If I am an entrepreneur from an adjacent to [LOCATION]. Can I apply for this Lab? If you are outside [LOCATION] you can still apply. But please know that we will prioritize entrepreneurs from [LOCATION]. But if you can make a compelling case, we might consider your application.
  • My venture’s headquarters are here in [LOCATION], but my operations are elsewhere? Can I apply? It depends. The Business Model Validation Lab is designed for ventures to interact directly with their target market during the Lab. For example, during the Lab entrepreneurs will go and do “customer discovery” by interviewing people (in-person) in their target market. If you are unable to do this because your venture’s operations are elsewhere, then the Lab will be less valuable to you. In any case, please feel free to reach out us if you have specific questions about this.
Entrepreneurs who are eligible are:

  • Committed to social and environmental impact with their venture
  • Idea-to-early-stage ventures that are looking to raise capital in the next 6-12 months
  • Based in [LOCATION]
  • For-profit or non-profit [OR WHATEVER LEGAL STRUCTURES MAKE SENSE IN YOUR AREA
  • 18 years of age or older[ADJUST AS YOU SEE FIT]
[FEEL FREE TO KEEP OR REMOVE] Here’s a bit more on location:

  • If I am an entrepreneur from an adjacent to [LOCATION]. Can I apply for this Lab? If you are outside [LOCATION] you can still apply. But please know that we will prioritize entrepreneurs from [LOCATION]. But if you can make a compelling case, we might consider your application.
This Business Model Validation Lab is designed for idea-stage to very early-stage entrepreneurs who are trying to figure out:

  • Who their target customer is
  • What, exactly, is the problem their target customer has
  • What their product/service offering looks like (they haven’t built a prototype yet or have just begun building prototypes) and if it meets the needs of the target customer

Entrepreneurs are too late if:

    • They know (with a very high level of confidence and specificity) who their customer is
    • They know (with a very high level of confidence and specificity) what problem their customer has
    • They know (with a very high level of confidence and specificity) that their solution solves their customer’s problem
    • They have a product/service that is in mainstream production

They have substantial sales

This Investment Preparedness Lab is designed for early- to mid-stage entrepreneurs who are:
    • Preparing to take on capital in the next 6-12 months
    • Have generated sales and have paying customers for their product or service

The Investment Preparedness Lab can serve entrepreneurs in the prototype/pilot stage, the early customer traction stage, and established customer traction stage.

Entrepreneurs will complete the short online application (link above). Then the Unreasonable Lab Team will review all submitted applications and schedule 30-minute interviews with those who move on. After the interviews, 10-12 entrepreneurs will be offered a spot in the Lab.
[ADD YOUR COSTS HERE or say “It’s free for entrepreneurs to attend.”

This also where you can add info about scholarships if available for people who cannot afford the cost. Some verbiage we have used for scholarships is “The Lab Team will work with any entrepreneur who is accepted to attend the Lab but unable to pay. Do not let the cost prohibit you from applying for the Lab!”.]

Lab Details
If you are accepted to attend the Lab, we will ask that you attend the Lab in its entirety. The curriculum is cohesive and builds upon itself, meaning that if you miss a day, you will be at a significant disadvantage.
Each Day is different!

[BMV] The Lab will feature both time in the classroom (learning principles of how to validate your business model) and time in market with your customers where you will be interviewing them and having them interact with your prototypes. There will also be one entire day dedicated to working with mentors. Throughout the course of the Lab, you will have plenty of time to work and rest. Taking time to digest the material is an important piece of acceleration!

Day 1: Day 1 starts with a brief orientation and workshop in the morning, followed by an afternoon interacting with target customers.

Day 2: Day 2 starts with a workshop in the morning on how to rapidly prototype. In the afternoon, entrepreneurs will physically build a prototype and then go out again to meet with target customers.

Day 3: Day 3 starts with more time interacting with target customers before having an afternoon workshop on how to build powerful relationships with mentors, funders, and partners.

Day 4: Day 4 is a mentor day when 10-15 mentors will attend the Lab to work directly with entrepreneurs.

Day 5: Day 5 begins with a workshop in the morning on how to validate the cost assumptions in each venture before spending the afternoon working on strategic planning. Then the Lab concludes.

[IP] The Lab will feature both time in the classroom and time dedicated to working with mentors. Throughout the course of the Lab, you will have plenty of time to work and rest. Taking time to digest the material is an important piece of acceleration!

Day 1: Day 1 starts with a brief orientation and workshop in the morning, followed by an afternoon dedicated to building a strategic plan.

Day 2: Day 2 starts with two workshops designed to build the entrepreneurs’ financial skills. During the afternoon entrepreneurs will design a fundraising action plan.

Day 3: Day 3 begins with a workshop on how to build powerful relationships, followed by a pitch workshop. Then entrepreneurs will build a massive list of potential funders.

Day 4: Day four is Capital Adviser day when experts in early stage funding will attend the lab to work directly with the entrepreneurs.

Day 5: Day 5 is spent on deal negotiation, getting important due diligence materials together, and designing an action plan for the next three months.

[ADD INFO HERE]
You will only gain access to the network of mentors and entrepreneurs who attend this Lab.
Be a Supporter
If you are interested in being a mentor we would love to share a conversation with you.

[ADD HERE THINGS YOU LOOK FOR IN A MENTOR SO YOU GET QUALIFIED PEOPLE EMAILING YOU]

Click here to email [ADD NAME] to discuss becoming a mentor.

We call the people who help us find venture Pipeline Partners. If you are interested in helping us find ventures we would love to share a conversation with you. Click here to email [ADD NAME] to discuss becoming a Pipeline Partner.
We would love to explore sponsorship opportunities with you. Click here to email [ADD NAME] to discuss sponsorship opportunities.
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Pipeline Partners

Pipeline Partners are organizations that help us find the entrepreneurs. Like us, they support entrepreneurs doing good in the world. If you want to become a Pipeline Partner for this Lab, please Email [ADD NAME].

[Quick Tip: Go to an org’s Facebook or Twitter page, right click and select “copy image URL”. Then, when you click the + to add a picture here, choose “Insert from URL” and paste that URL there. It’s quick and gives you consistent picture sizes.]

Supporters

Here’s who made this possible.
Email [ADD NAME] to discuss sponsorship opportunities.

[Quick Tip: Go to an org’s Facebook or Twitter page, right click and select “copy image URL”. Then, when you click the + to add a picture here, choose “Insert from URL” and paste that URL there. It’s quick and gives you consistent picture sizes.]

Our Team

Here is the team that made this happen.

[Quick Tip: Go to a mentor’s LinkedIn, Facebook or Twitter page, right click and select “copy image URL”. Then, when you click the + to add a picture here, choose “Insert from URL” and paste that URL there. It’s quick and gets consistent pictures sizes.]

Email Us
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