Milan // 24 – 28 October, 2016

Applications Closed

The Milan Investment Preparedness Lab is a 5-day accelerator designed to help Italy-based ventures understand the fundraising process and become ready to take on investment. Our ultimate goal is to get more funding flowing to Italian ventures.

Why Milan:
Milan and Italy are home to some of the wealthiest foundations and most active ethical banks and impact investment funds in Europe. Our goal to bring Unreasonable to Italy is twofold: promoting entrepreneurship to a generation of highly skilled professionals in a country where youth unemployment jumped to a record‑high +40% and engaging the investment community to finance socially and environmentally impactful businesses to create a level playing field.

Get Involved: Apply to be an entrepreneur, become a mentor, be a sponsor, or help our Lab team find entrepreneurs. Read on to get involved!

The Problem

Fundraising can be a hard, confusing, and long process. How much money should I raise? What type of capital? Whom do I talk to and how do I build relationships with funders? What should I do in an investor meeting? How to I get the money into our bank account so I can get back to building my business? Having an answer to these questions often translates into successfully closing a round of funding. But the reality is that only a handful of entrepreneurs have a clear understanding of the process (and how long it takes) before they start fundraising. They get lost and without direction, they do not take the lead and closing a round becomes painful and time consuming.

The Lab & Curriculum

The Investment Preparedness Lab is designed to do one thing: help entrepreneurs be more prepared to raise funding. Entrepreneurs will:

Understand the steps of the investment process and what is needed to be prepared at each step.

Diagnose where a venture is in preparedness for those steps, build a full plan for how to get ready, and actively work to get more prepared.

Meet with actual funders to get feedback and practice building investor interest.

Daily Schedule

The curriculum of the Lab oscillates between in-classroom workshop time and tons of hands-on work time.

  • Connector.

    Day 1

    Starts with a brief orientation and workshop that demystifies the fundraising process, followed by an afternoon dedicated to starting to build a strategic plan.

  • Connector.

    Day 2

    Starts with building financial statements then learning about various types of capital. During the afternoon entrepreneurs will design a fundraising action plan.

  • Connector.

    Day 3

    Begins with a workshop on how to build powerful relationships with funders, followed by a pitch workshop. Then entrepreneurs will build a massive list of potential funders.

  • Connector.

    Day 4

    Capital Advisor day when experts in early stage funding will attend the Lab to work directly with and give feedback to the entrepreneurs.

  • Connector.

    Day 5

    Spent on deal negotiation, getting important due diligence materials together, and designing an action plan for the next three months.

Tangible Outcomes

By the end of Lab entrepreneurs will have something to show for their work. They will have:

  • Learned what the fundraising process looks like from start to finish and the elements needed to succeed in raising funding
  • Diagnosed how prepared (or unprepared) they on these various elements of funding preparedness, giving them a snapshot of where they are
  • Actively worked on various elements to become more prepared to raise funding (for example: develop their financials, write a strategic plan, clarify their funding ask, develop their pitch materials)
  • Created a list of at least 30 potential funders and learned quick research and outreach techniques to find and connect with even more when they leave
  • Learned a methodology for how to build strong relationships with funders – relationships that get stronger over time which will help make their funding case stronger over time
  • Completed funding readiness “reality checks” with 4 – 5 real funders and received real and honest feedback on their investment preparedness
  • Designed a strategic plan to become funding ready and identified the tools to get there
  • Drastically increased their confidence level about leading an investor meeting which will lead to far more productive meetings with future potential funders


This Lab will actively involve a diverse set of mentors. These mentors will be custom-selected after selecting the Lab ventures to assure mentors meet their needs. Interested in mentoring? Email Michela.


Massimiliano D’Amico
Financial, legal and business coaching experience with more than 20 years start-up track record

CEO & Founding Partner

Stefano Guidotti
International tech and digital start-up investment experience with active angel and institutional investor network

Gigio Moratti
Social entrepreneur, research associate at Commissione Straordinaria per la Tutela e Promozione dei Diritti Umani, policy adviser at Inter Futura and co-founder and project manager at Colibrì Caffè

Finlombarda Gestioni SGR
Head of Venture Capital

Alberto Trombetta
Over 20 years of technology and business expertise, mostly as a venture capitalist. Passionate about the potential and impact of innovation.

U.S. Consulate General Milan
Consul for Economic Affairs

Adam Leff
Consul for Economic Affairs at the U.S. Consulate General in Milan, Italy. Prior to arriving in Milan, he served at the U.S. Embassies in Riyadh, Saudi Arabia, Madrid, Spain, and in Washington DC.

Oltre Venture
Junior Partner

Adriana Versino
Overseeing the investment activity and managing the start-up of the company.

Fondazione Cariplo
Programme Officer

Alessandra Valerio
Coordinating Fondazione Cariplo’s own projects, also with a european dimension, and evaluating projects of non profit cultural organizations.

Founding Partner

Andrea Colombo
Experienced in go-to-market strategies and president of a non-profit foundation

G.I. StartUp Contest
CEO & Founder

Andrea Cotrufo
Entrepreneur in Energy production, trading and distribution, and in big IT Infrastructures all over EU Countries with strong International Industrial Institutional Experience

Programma 101 SICAF
Managing Partner

Andrea Di Camillo
He has more than 15 years of experience as a venture capital and entrepreneur and a track record of more than 40 investments


Angela Fenwick
Experienced in Capital Markets, she used to manage the change from non for profit company to a for profit company

LVenture / EnLabs

Augusto Coppola
Experienced in Startup Management and Venture Capital gained as advisor, mentor, board member and board observer

Ostello Bello Spa
CEO & Co-Founder

Carlo Alberto Dalla Chiesa
Young entrepreneur, CEO of the innovative Ostello Bello, several awarded and top rated as one of the best worldwide hostel.

Piano C

Carlo Mazzola
Founder of an analyst firm and of a foundation focused on environment issues, he is also and independent director of several financial companies

Iyengar Yoga Institute Milano

Chiara Travisi
Yoga teacher and founder of a well known yoga studio. She is experienced in Environmental Economics

U.S. Consulate General Milan
Political and Economical Officer

Christopher Jester
He served at the U.S. Consulate in Herat, Afghanistan. Other previous overseas assignments include Consulate Recife and Embassy Brasilia in Brazil; Political Officer at Embassy Maputo, Mozambique.

Fondo Italiano d’Investimento
Senior Investment Manager

Cristina Bini
Senior Investment Manager with a strong expertise in Start up, Capital Ventures and Private Equity

President & Founder

Daniele Regolo
Founder of an online web-based platform that provides recruitment services for individuals with disabilities

Senior Analyst

Daniele Testa
Experienced in business analytics and holds a Master of Science in Innovation and Technology

AME Ventures
Director & Co-Founder

Elena Vitale
Director of an investment holding that has a social venture division and is also involved in social entrepreneurship formation and training

Wired Italy
Editor in Chief

Federico Ferrazza
Journalist, Editor in Chief of Wired Italy since June 2015, he wrote on science and technology for “Repubblica” “Il Sole 24 Ore” e “L’Espresso”.

SDA Bocconi School of Management
Assistant Professor

Francesca Casalini
Coordinator of the Bocconi Impact Investing Lab, her areas of expertise include impact investing and entrepreneurship, fundraising, impact measurement.

Jointly – Il Welfare Condiviso
CEO & Co-Founder

Francesca Rizzi
Experienced social innovator and lecturer at TEDxMilano

Training Development Manager

Giacomo “Jack” Sintini
Volleyball champion. He won the 2012 FIVB Club World Championship, 2012 Italian Cup and 2012/13 Italian League.

Opes Impact Fund
Director of Investments

Giovanni Gerola
Investment Director of an Impact Fund, he used to manage the start-up phase and the build-up of the investment portfolio

Politecnico di Milano

Irene Bengo
Scientific coordinator, Lecturer and Researcher of different national and international projects on impact measurement and social and innovative management

Studio Lentati

Isabella Sanfelice
Experienced in advising nonprofit organizations for the development of fundraising and companies for Corporate Social Responsibility

Ashoka Italia
Program&Fundraising Manager

Laura Prinzi
Fundraising, Strategic philanthropy and High Value Partnership within one of the most well known social innovation association

Oltre Venture
CEO & Co-Founder

Lorenzo Allevi
Co-Founder and Chief Executive Officer of a very well known Impact Investing fund


Lorenzo De Mojana
Experienced in setting up of Business Plan & Model of funds, with a track record in set-up and management of a €6M impact investing fund (social venture capital)

Shark Bites
Managing Director

Loris Lanzellotti
Venture Capital sided experience in startup financing, gained as Strategy Analyst, Investment Manager and currently, Managing Director


Luca Scali
CEO, Serial entrepreneur and startup investor, with more than 20 years in the digital sector and a strong track record in the banking and M&A sectors


Marco Boldrini
Brand identity specialist experienced in designing creative solutions for heterogeneous projects

Astella Investimentos

Martino Bagini
Investor at a leading Venture Capital firm in Brazil. His specialties are: entrepreneurship, venture capital, value creation and business development

Make a Cube
Incubation and Programme Manager

Matteo Boccia
He has expertise in the process of incubation and business development for profit and non-profit companies with high social and environmental value

The Fool
CEO & Founder

Matteo Flora
Experienced in developing systems and technologies for e-Reputation, e-Moderation and IT Protection

United Ventures

Matteo Panfilo
Experienced in venture capital and investment, he is currently in charge of portfolio management and new investments at a very well-known


Mattia Montepara
Experienced in Corporate Banking, Financial markets and Finance, he is involved in the selection of high-impact entrepreneurs for a non-profit organisation

Milano Notai 
Notary Public

Monica De Paoli
Notary in Milan and experienced in non-profit

Dealflow Manager & CTO

Niccolò Sanarico
Head of Dealflow at a well-known Italian based Venture firm, experienced in deal management and in Start-up scouting, coaching and mentoring

Managing Director

Raffaele Mauro
Experience in high-impact entrepreneurship and venture capital, providing companies access to smart capital, talent and markets

IT Software

Roberto Grande
Extensive experience in designing and developing cutting-edge solutions to satisfy the needs of the most sophisticated financial institutions

Managing Director

Roberto Marazzini
Entrepreneur and SMB growth executive, extensive experience in tech startups. Currently Managing Director of JobMeToo

R&P Legal

Roberto Randazzo
Lawyer experienced in innovative startups and no-profit entities, focused on social business matters, social finance and impact investing


Selene Biffi
She is a social innovator and entrepreneur, founder of several social ventures like Youth Action for Change and Plain Ink.

Dynamo Academy

Serena Porcari
Venture philanthropy, fund raising and project selection, evaluation and implementation experience with more than 10 years social enterprise track record

Make a Cube
Investment Manager

Stefano Barazzetta
Investment Manager at an Impact Fund, with extensive experience in evaluating and supporting early-stage social ventures

General Manager

Stefano Corti
Experienced in helping an increasing number of companies and ventures that are seeing strategic opportunities in a sustainable planet

Innogest SGR

Stefano Molino
Partner at the largest Venture Capital firm in Italy focused on seed and early stage ventures, with more than € 170 milion of capital under management


Tite Togni
As a yoga teacher and an ultramarathoner, she knows what it takes to go beyond the “reasonable”


Vittorio Mauri
Responsible for investments and portfolio management in digital and tech companies



Here’s who makes Unreasonable Lab Italy possible.
Email Michela to discuss sponsorship opportunities.

Lets give a round of applause for the the guys who make things happen

Rewards by our Partners

Our Partners will provide some attending ventures with direct access to:
– the final stage of the Giovani Imprenditori StartUp Contest, ed. 2017 (1 attending venture)
– the semi-final stage of the Global Social Venture Competition Italia, ed. 2017 (1 attending venture)


Pipeline Partners

Pipeline Partners are organizations that help us find the entrepreneurs. Like us, they support entrepreneurs doing good in the world. If you want to become a Pipeline Partner for this Lab, please Email Michela.

Media Partners

They simply love us, and we love them too!


Sustainable Partners


Under the patronage of


Our Team

Here is the team that makes this happen.


Startup Lawyer

Danijela Radunković
Project Manager


Social Entrepreneur

Stefano Guidotti
Strategic and investment

Support Team


Mico Curatolo
Event Manager


Our Volunteers


Giovanni Cecchi


FAQ’s & More About This Program

Application and Selection
Apply by scrolling up and clicking on the pink button at the top of this page. This is not pink button in the upper right. Instead scroll up and look for the button that says “Applications Open // Apply Now” in the center of the header section.

Entrepreneurs who are eligible are:

  • Committed to social and environmental impact with their venture
  • Idea-to-early-stage ventures that are looking to raise capital in the next 6-12 months
  • Based in Italy
  • For-profit or non-profit
  • 18 years of age or older

Here’s a bit more on location:

  • If I am an entrepreneur from an adjacent to Italy. Can I apply for this Lab? If you are outside Italy you can still apply. But please know that we will prioritize entrepreneurs from Italy. But if you can make a compelling case, we might consider your application.
This Investment Preparedness Lab is designed for early- to mid-stage entrepreneurs who are:

  • Preparing to take on capital in the next 6-12 months
  • Have generated sales and have paying customers for their product or service
  • The Investment Preparedness Lab can serve entrepreneurs in the prototype/pilot stage, the early customer traction stage, and established customer traction stage.

Entrepreneurs will complete the short online application (link above). Then the Unreasonable Lab Team will review all submitted applications and schedule 30-minute interviews with those who move on. After the interviews, 10-12 entrepreneurs will be offered a spot in the Lab.
€300 for the funding entrepreneur €500 for the team (max two persons).
Lab Details
If you are accepted to attend the Lab, we will ask that you attend the Lab in its entirety. The curriculum is cohesive and builds upon itself, meaning that if you miss a day, you will be at a significant disadvantage.
Each Day is different!

The Lab will feature both time in the classroom and time dedicated to working with mentors. Throughout the course of the Lab, you will have plenty of time to work and rest. Taking time to digest the material is an important piece of acceleration!

Day 1: Day 1 starts with a brief orientation and workshop in the morning, followed by an afternoon dedicated to building a strategic plan.

Day 2: Day 2 starts with two workshops designed to build the entrepreneurs’ financial skills. During the afternoon entrepreneurs will design a fundraising action plan.

Day 3: Day 3 begins with a workshop on how to build powerful relationships, followed by a pitch workshop. Then entrepreneurs will build a massive list of potential funders.

Day 4: Day four is Capital Adviser day when experts in early stage funding will attend the lab to work directly with the entrepreneurs.

Day 5: Day 5 is spent on deal negotiation, getting important due diligence materials together, and designing an action plan for the next three months.

Not really, but please get in touch for tips on accommodations.
You will only gain access to the network of mentors and entrepreneurs who attend this Lab.
Be a Supporter
If you are interested in being a mentor we would love to share a conversation with you.

We are looking for cashed out entrepreneurs, angel investors, corporate consultant and more generally professionals familiar with raising funds from private and institutional investors to pass on their knowledge and experience to a group of promising and most of all impactful entrepreneurs in Italy.

Click here to email Michela to discuss becoming a mentor.

We call the people who help us find venture Pipeline Partners. If you are interested in helping us find ventures we would love to share a conversation with you. Click here to email Michela to discuss becoming a Pipeline Partner.
We would love to explore sponsorship opportunities with you. Click here to email Michela to discuss sponsorship opportunities.
Do email the Team at any time to discuss how you can get involved in the programme to help us running a successful chapter of Unreasonable Lab in Italy.