Story of Impact:
Aunt Bertha founder Erine Gray participated in the Unreasonable Institute in 2012. At that time, he had launched AuntBertha.com, a web platform that makes it easy to find and apply for free and low-cost programs of any kind, anywhere – from food, housing and health to education, work and retirement. At the same time, it helps innovative foundations, nonprofits and city governments reach more people and serve their communities better.
When Erine came to the Institute, Aunt Bertha had around 10,000 unique users and had earned a little bit of service revenue, but Erine was scraping by, paying his one part-time employee out of his own savings. In his own words, “I was in the start-up stage where I had no idea whatsoever what I was doing. I knew how to build the product, but not how to build a successful company.”
With a little help from Unreasonable, Aunt Bertha is thriving!
Aunt Bertha Today
Since participating in the Unreasonable Institute, Aunt Bertha has raised over $1,000,000, increased its user base by 10x, and landed contracts with a number of significant enterprise customers, including the City of Austin, AARP (the American Association of Retired Persons), the Robin Hood Foundation, Critical Mass, Wellpoint Health, and Superior Health. The team has grown to 9 full-time employees in Austin, supported by more than 20 full-time contractors. With over 105,000 unique users, Aunt Bertha has made it easy for thousands of people to connect to the programs they need.
Erine says of his Unreasonable experience: “Having gone through other incubator and accelerator programs, the Unreasonable Institute was the best. And it’s not a close call – Unreasonable is magnitudes better. It gave me incredible value for my time and money commitments.”