Story of Impact:
2012 Unreasonable Entrepreneur Michael Wilkerson founded Tugende after noticing that most motorcycle taxi (boda boda) drivers in Kampala, Uganda, did not own their own motorcycle. In Kampala alone, there are over 100,000 boda boda drivers, most of whom rent their motorcycle from a landlord with no fixed lease, leading to job insecurity and making it hard to build savings and control their own futures. Tugende helps drivers own their own motorcycles via an affordable payment model, with weekly costs similar to renting, resulting in huge financial and mental gains when ownership is earned after 18 months.
At the time that Michael participated in the Institute, Tugende had already enabled 25 boda boda drivers to own their own motorcycles, but Michael wanted to expand. As he says, “I had a business off the ground, but didn’t really know what I was doing, where to go for help, or what to do next.”
Since the Institute, Tugende has grown from a team of three to a team of 18, empowered 200 boda boda drivers to own their own motorcycles, and put 700 additional drivers on the path to motorcycle ownership. In 2014 alone, the company achieved a 3x increase in the number of active Tugende motorcycle leases. Renting-to-own through Tugende improves driving safety, provides job security, allows drivers to double their daily pay, and makes it possible to build savings and control their own futures.
Michael says of his Unreasonable experience: “Tugende literally would not exist in its size, success, or possibly at all, without the Unreasonable Institute and the Unreasonable community.”