Brendan Synnott Mentor 2012

Living in: Boulder, Colorado — United States

  • - CEO and Founder at Revelry Brands
  • - Co-founder and former CEO at Bear Naked Granola
  • - Co-founder at EVOL Foods
  • - Owner at PACT Apparel
  • - Formerly worked in Talent Department at Saturday Night...
Impact: Agriculture, Food & Nutrition, Energy & Clean Technology,...
Geographic Interest: North America
Expertise: Board Development, Branding, Business Strategy / Planning,...
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Photo of Brendan Synnott

"A serial entrepreneur growing rule-breaking lifestyle brands."

Describe yourself briefly.

With a penchant for entrepreneurship and a love of the outdoors, Brendan Synnott (33) has been merging his passions for almost 10 years; he has successfully guided natural and organic brands to their growth potential, while maintaining an active lifestyle and having fun in the process. In 2002, Brendan co-founded the healthy snack company Bear Naked, at the age of 23. Bear Naked quickly rose to the number one spot in market share in the granola category and was acquired by Kellogg in 2007. Today, it stands as his first and wildly successful foundation for a future in building iconic brands.

With a degree in economics from Vanderbilt University, he has levied his strengths to not only follow his passions, but tap into his incredibly competitive and energetic nature, which has included a role with the talent department at Saturday Night Live and a stint as a cast member on CBS’s Survivor. Brendan is now the founder and leader of Revelry Brands.

Brendan invests in unique, innovative businesses in the natural foods and consumer products categories. These businesses lead by example; they have teams that are worth believing in, and brands that achieve without conforming.

Describe why you are an Unreasonable Mentor.

The energy of start ups is addictive for me. The unbound creativity and determination to leave a mark on this world is inspiring. I just want to help the cause...

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Revelry Brands