Greg Berry Mentor 2010

Describe yourself briefly.

Greg is the founder of W1SDØM, where he supports a world-class team with resources and connections that allow us to accomplish a significant goal; increasing the success of sustainable ventures. Greg has over 20 years experience as an entrepreneur, with a focus on creating, convening and facilitating communities of action. He started his career in publishing, quickly morphed to the Internet, and then the World Wide Web as his primary canvas. Greg has developed influential media properties in radio, TV, print, and conferences of world leaders, always in service to encouraging a particular community towards measurable impact. Personally, he is a husband, father, passionate back country telemark skier and stands firm in his belief that the bicycle is one of the most transformative pieces of technology on the planet.

Greg writes: I’m an Agent of Change and a systems thinker. Since my early teens I've been a cross-cultural networker, connecting people in networks as diverse as Silicon Valley technologists, Boulder sustainability innovators, European thought leaders, Arab intellectuals, African entrepreneurs, New York City media moguls, Boston academics and globetrotting change agents.

Describe why you are an Unreasonable Mentor.

I believe the biggest force for change on the planet is the loosely coupled network of entrepreneurs who are serving the greater good. I also believe Boulder is a great hub of many different types of activity, and love having global entrepreneurs visit here every year. Finally, the enthusiasm of Tyler and the gang at Unreasonable is infectious, and I've got it. Bad.