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Basics

Describe yourself briefly.

Devoted father and husband.

Part time missionary for more than 10 yrs. The experiences I lived, shaped my way of living.

I think of myself as a dynamic entrepreneur showing always a smile and a "Can Do" attitude.

I am a person that uses his passion to clean up Mexico. I might start with waste but would love to go into corruption, security and more.

I have an eagerness to learn about almost anything (I really hope to learn how to play golf, speak more than 5 languages, play sax).

Describe your Unreasonable Venture in 100 words or less.

We design and implement recycling solutions for any institution.
We educate, train, collect and turn recycling materials into raw materials so then we can sell the gathered material.
By doing this, we create jobs and monitor environmental impact per customer.

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Team

Describe your relevant experience (especially entrepreneurial).

Launched my first company at the age of 19 which had to do with consumer products - our team made the production process so simple that we managed to provide jobs for at least 150 persons with disabilities. Every day was ridiculously filled by personal and professional satisfaction.

My current entrepreneurial venture provides the same personal and professional satisfaction on a daily basis. We are increasing cities' recycling rates and diverting useful waste to reduce pollution and extraction of natural resources by educating/training people and by filling up the missing links within the recycling chain in Mexico.

Once people hear about how noncontrolled waste generation affects them directly, they start building environmental sense, changing behaviors & helping this wonderful cause.

Why is your team uniquely qualified to run this venture?

Because we have experienced the lack of natural resources & thus fostered our love & respect for our planet; because we both have families & have been blessed with a child to whom we owe fighting to build a better place for him to live in.

We understand the industry & are strongly prepared. One has a 5yr working experience at Deloitte, had to run his family business at the age of 20 when his dad passed away, volunteered 1yr to fight for indians' human rights in Mexico, has traveled & lived around the globe & has an MBA from Babson College.

The other has also traveled & lived around the globe, built his first business at the age of 19 by providing job opps for people w/disabilities, has a 7yr working experience in diverse industries, has managed affiliation groups & also is a Babson MBA.

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Venture

What is the urgent social or environmental need you're addressing?

Recycling rates in Latin America are close to 0% - specifically in Mexico we recycle only 3.3% while other countries recycle more than 50% of their waste.

News about trash suddenly appearing in our beaches, landfills running over capacity, etc. have made that large & small corporations, governments & individuals are now willing to change behaviors in these region.

Additionally, particularly in developing countries, more and more private and public institutions are looking for green certifications or even to fulfill environmental laws which governments have started to legislate and approve.

This creates an important opportunity to increase recycling rates and impact the overall environment.

What is your solution to this need? Describe your business strategy.

We offer consulting services to develop customized recycling solutions for any institution to reduce its waste, embrace and understand recycling, and fulfill certifications/law requirements.

We thrive to involve as many individuals in recycling activities to achieve our goal: Increase recycling rates in developing countries to reduce global waste & the use of natural resources.

With our lectures, educational materials & certification, customers start reducing their waste disposal into landfills while saving costs & building their path to sustainability.

We monitor what each customer is bringing in to recycle and then, every three months we provide them with an environmental impact report summarizing the benefits of their efforts which can be later marketed for brand purposes.

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Milestones

Convince us it will work. What milestones have you achieved?

Since we started in Sep 2009, we have already increased Mexico recycling rate by introducing recycling programs with more than 30 customers - from small schools to big corporations.

We have educated almost 5,000 people and have diverted from landfills about 1,900 tonnes of waste, prevented 31,502 trees from being cut down, saved 12,257,046 gal of water and 9,670,000 kWh of energy.

We have been awarded our 1st landfill concession with a period of 30 yrs. This will allow us to handle 300 tonnes of waste/day.

We are reaching the 1 million dollars mark in revenue and we reached break even by the 8th month of operations.

We know our biz model can be easily replicated & that demand exists not only in Mexico but in most of the LatAm countries.

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