Laura Probst Mentor 2010

Living in: San Diego, CA — United States

  • - Principal at Do Good. Make Money.
  • - Senior Director of Cause Marketing at WebMD
  • - Has Consulted for Sony, Hasbro and Nestle
  • - Generated $20M in extra revenue for WebMD through Cause...
  • - J.D. from UCLA Law School
Impact: ICT & Digital Inclusion, Media
Geographic Interest: North America
Expertise: Branding, Marketing, Social media
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Photo of Laura Probst

"Forging win-win partnerships between for-profits and non-profit brands"

Describe yourself briefly.

Laura is the Founder and Principal at Do Good. Make Money., a cause marketing consulting services firm that helps companies maximize returns on their philanthropic investments. By forging win-win partnerships between for-profit and nonprofit brands, Laura ensures her clients can measure both the social impact their support is making, and how their support of a great cause is helping to grow the bottom line. Over the past 14 years, Laura has produced philanthropic strategies and programs for a variety of organizations, including Hasbro, Kraft, Seventh Generation, Hearst, The Container Store, Kirkland and Ellis LLP, Nestle, Sony, Merck, Step Up Women’s Network, New York Women in Communications, American Cancer Society and Susan G. Komen for the Cure. Her most recent client, WebMD, saw incredible results – more than $20M in new business and a 30% increase in viewership – in just two years. She got her start in South Africa, building a women’s empowerment organization that helped women in Diepsloot Informal Settlement start small businesses. Laura received her J.D. from UCLA School of Law and graduated with honors from the University of Virginia.

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