Marc Mathieu Mentor 2010

Describe yourself briefly.

Marc is the founder and CEO of BeDo, a Company founded to help “inspire and free the good in all of us”. Prior to founding BeDo, Marc was with the Coca-Cola Company from 1996 to 2008 and beforehand with the Danone Group, living across Europe, Asia and North America. Most recently in Coca-Cola’s World Headquarters as Senior Vice President of Global Brand Marketing, Marc’s work continuously broke new ground. Whether crafting the Manifesto for the Revival of an Icon, which drove the business turnaround of Coca-Cola’s 120 year-old brand; conceptualizing and championing Live Positively, Coke’s sustainability platform; or creating the Coca-Cola DNA, a redefinition of Coca-Cola’s way of marketing as a fusion of art and science, Marc’s contributions helped to redefine the company and shape it’s culture.