Tiago Dalvi Fellow 2011

Living in: Curitiba, PR — Brazil

Venture: Solidarium

We fight poverty by connecting local producers with major retailers through an innovative and inclusive network.

Operating in: South America

Impact Area: Consumer Awareness, Fair Trade and Organic Products,...

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Photo of Tiago Dalvi

"I am passionate about Social Business and Fair Trade, with the ambition to generate a great impact in the world."

Jump to:   Basics  |  Team  |  Venture  |  Milestones

Basics

Describe yourself briefly.

I started my career at JR Consulting, a junior enterprise inside business scholl, where I assumed the posts of consultant (2003), Marketing Director (2004) and CEO (2005). In 2006, I joined the Entrepreneurs Alliance (aliancaempreendedora.org.br) , a social organization that works to promote entrepreneurship, where I assumed the area of market access, environment that led me to found Solidarium in 2007.
In just three years, Solidarium become a case of national and international success by innovating while promoting social impact in a profitable business that operates through a network of product development, inclusive production and distribution of high value added products through major retailers such as Walmart. In 2010, I was invited to become part of World Fair Trade Organization team.

Describe your Unreasonable Venture in 100 words or less.

There is more than 39 millions of our fellow citizens in Brazil (23% of our population) who, despite working extremely hard, survive on less than U$2 per day. Worldwide, is more than 2 billion people living in the same situation. Poverty and hardship limit people's choices while market forces tend to further marginalise and exclude them. This makes them vulnerable to exploitation, whether as farmers and artisans in family-based production units (hereafter "producers") or as hired workers (hereafter "workers") within larger businesses.

Solidarium promotes the development of new products through a network of recognized and highly qualified design studios, identifying, qualifying and integrating a network of non-food local producers to increase their production capacity through shared techniques and orders in an operation model called "Decentralized Fair Trade Industry". Differently from its peers in the Fair Trade sector, Solidarium distributes its products through major retailers such as Walmart, Lojas Renner (JC Penney) and TOK STOK, being able to generate scale and a greater income monthly to the producers.

Team

Describe your relevant experience (especially entrepreneurial).

I started my career at JR Consulting, a junior enterprise inside business scholl, where I assumed the posts of consultant (2003), Marketing Director (2004) and CEO (2005). In 2006, I joined the Entrepreneurs Alliance (aliancaempreendedora.org.br) , a social organization that works to promote entrepreneurship, where I assumed the area of market access, environment that led me to found Solidarium in 2007.

In just three years, Solidarium become a case of national and international success by innovating while promoting social impact in a profitable business that operates through a network of product development, inclusive production and distribution of high value added products through major retailers such as Walmart. In 2010, I was invited to become part of World Fair Trade Organization team.

Why is your team uniquely qualified to run this venture?

Solidarium’s team is really unique. Consisting of people from different backgrounds, experiences, knowledge that complement each other and share the principles and values of Solidarium.

Venture

What is the urgent social or environmental need you're addressing?

There is more than 39 millions of our fellow citizens in Brazil (23% of our population) who, despite working extremely hard, survive on less than U$2 per day. Worldwide, is more than 2 billion people living in the same situation. Poverty and hardship limit people's choices while market forces tend to further marginalise and exclude them. This makes them vulnerable to exploitation, whether as farmers and artisans in family-based production units (hereafter "producers") or as hired workers (hereafter "workers") within larger businesses.

What is your solution to this need? Describe your business strategy.

Solidarium promotes the development of new products through a network of recognized and highly qualified design studios, identifying, qualifying and integrating a network of local producers to increase their production capacity through shared techniques and orders in an operation model called "Decentralized Fair Trade Industry". Differently from its peers in the Fair Trade sector, Solidarium distributes its products through major retailers such as Walmart, Lojas Renner (JC Penney) and TOK STOK, being able to generate scale and a greater income monthly to the producers.

Milestones

Convince us it will work. What milestones have you achieved?

$210k in sales in the past 6 months with 12% of Net Profit;
Commercial agreements with the TOP 5 Retailers in Brazil including Walmart and JC Penney (Lojas Renner);
We launched E-Solidário, the biggest e-commerce in Brazil for Fair Trade products (www.walmart.com.br/esolidario) in partnershio with Walmart Brazil;
We have 100K customers;
Multi-talent Team with 6 people;
Support 1.600 local producers who within 2 years working with Solidarium are increasing their income by 80%;
Partnership with the TOP 4 Designers in Brazil;
Fair Trade Certified by the WFTO;

Current Needs

  • To raise $1.2 million as Equity.
  • Open market channels in the US > contacts with retailers

Elevator Pitch

Elevator Pitch

Climax Presentation

Climax Presentation

Updates From This Fellow

Date Event / Update
Sep 15, 2011 Tiago Dalvi, Solidarium's CEO, got a full scholarship to Opportunity Collaboration
Sep 15, 2011 Solidarium won the Ashoka Changemakers global competition: Powering Economic Opportunites by Ebay Foundation.
Sep 15, 2011 Solidarium was elected one of the top 5 most innovative organizations in the World for job and economic opportunities creation!
Aug 24, 2011 Tiago Dalvi, Solidarium's CEO, presented his story at the Choice Conference in São Paulo with Daniel Epstein, from the Unreasonable Institute.
Aug 24, 2011 Solidarium's new strategy is being validated by many retailers, designers, celebrities and local producers!
Aug 24, 2011 Marcelo Rosenbaum, the most recognized designer in Brazil has joined Solidarium's Board of Advisors!

 

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