Pakistan

Islamabad // 22nd-26th August 2017

Email the team (samar@epiphany.com.pk)

What:
This Pakistan Business Model Validation Lab is a 5-day accelerator for early/idea-stage – Pakistan-based entrepreneurs that are tackling social and environmental problems. It is designed to help these entrepreneurs rapidly identify and validate the foundational assumptions of their business.

Why Pakistan:
Pakistan is going through something it has never gone through before, an entrepreneurship boom. An unprecedented number of university graduates, combined with a booming economy and a rapid penetration of technology, has placed Pakistan at the cusp of an entrepreneurship boom (the best kind of a boom!). We’re trying to leverage this rapidly growing ecosystem to come up with a new generation of innovative, sustainable, mission-driven entrepreneurs.

Through combining this increasing national entrepreneurship spirit, with the desire to solve society’s biggest challenges, we’re setting a lab with a lasting impact in a country like none other.

Get Involved: Apply to be an entrepreneur, become a mentor, be a sponsor, or help our Lab team find entrepreneurs. Read on to get involved!

The Problem

The early stages of a startup are marked with questions. Who is my customer? What problems do they have? Do I have a solution to their problems? What are they willing to pay? Will I be able to break even? An entrepreneur’s ability to quickly convert these questions into answers is one of the few characteristics that separates successful startups from failed ones. The problem is that few entrepreneurs know the rapid and systematic approach required to answer these questions. They go too slow, they focus on the wrong things in the wrong order, and they move forward without truly validating a business model.

The Lab & Curriculum

The Business Model Validation Lab is designed to do one thing: provide entrepreneurs with a step-by-step methodology to rapidly and systematically validate their venture’s business model. Entrepreneurs will:

Identify the foundational assumptions that underpin your venture.

Design and run experiments to validate / invalidate the foundational assumptions (through customer discovery and rapid prototyping)

Meet with mentors to get feedback and develop next steps.

Daily Schedule

The curriculum of the Lab oscillates between in-classroom workshop time and in-market customer interaction time.

  • Connector.

    Day 1

    Starts with orientation and workshop on assumption mapping in the morning. The afternoon is spent interacting with target customers.

  • Connector.

    Day 2

    Starts with a workshop in the morning on how to rapidly prototype. In the afternoon entrepreneurs will physically build a prototype.

  • Connector.

    Day 3

    Starts with a workshop on how to build powerful, long-term relationships with mentors, funders, and partners. In the afternoon, entrepreneurs spend time validating cost assumptions.

  • Connector.

    Day 4

    Mentor Day Part 1! 10-15 mentors will attend the Lab to work directly with entrepreneurs. The afternoon is dedicated to strategic planning.

  • Connector.

    Day 5

    Mentor Day Part 2! Entrepreneurs will meet with even more mentors after their reflection the previous day. The afternoon builds momentum and concludes the Lab.

Tangible Outcomes

By the end of Lab entrepreneurs will have something to show for their work. They will have:

  • Learned a repeatable methodology for how to do customer discovery
  • Built 2-3 prototypes of a key element of their venture
  • Tested prototypes with real customers
  • Learned how to build and maintain mentor relationships
  • Met and received feedback from 10-12 world-class mentors
  • Conducted a break-even analysis of their business and identified the key cost and financial assumptions of their business
  • Built out a basic budget and financial model
  • Created a 6-month operating plan

Our Team

Here is the team that is making this happen!

For mentorship and pipeline partnerships email Samar (samar@epiphany.com.pk), for volunteering or fundraising you can contact Shahrukh (wani@cyap.org.pk)

Samar Hasan
The face of the team! She is our awesome team lead and oversees everything. She tweets at @SamarHasantwtr

Saud Sahibzada
The brains behind the team. Our impeccable operations and strategy lead. He tweets @SaudSahibzada

Shahrukh Wani
The passionate one. Our spirited program coordinator & fundraising lead. He tweets @ShahrukhWani

Mentors

Pakistan Lab will actively involve a diverse set of mentors (We are already engaging with many of them). These mentors will be custom-selected after selecting the Lab ventures to assure mentors meet their needs. Interested in mentoring? Email Samar.

FAQ’s & More About This Program

Application and Selection
When applications open on 22nd June you will be able to apply at the top of this page. There will be a pink button that says”Applications Open // Apply Now”.
Entrepreneurs who are eligible are:

  • Committed to social and environmental impact with their venture
  • Idea-to-early-stage in their venture’s development
  • Based in Pakistan
  • For-profit or non-profit
  • 18 years of age or older

Here’s a bit more on location:

  • If I am an entrepreneur from an adjacent to Pakistan. Can I apply for this Lab? If you are outside Pakistan you can still apply. But please know that we will prioritize entrepreneurs from Pakistan. But if you can make a compelling case, we might consider your application.
  • My venture’s headquarters are here in Pakistan, but my operations are elsewhere? Can I apply? It depends. The Business Model Validation Lab is designed for ventures to interact directly with their target market during the Lab. For example, during the Lab entrepreneurs will go and do “customer discovery” by interviewing people (in-person) in their target market. If you are unable to do this because your venture’s operations are elsewhere, then the Lab will be less valuable to you. In any case, please feel free to reach out us if you have specific questions about this.
This Business Model Validation Lab is designed for idea-stage to very early-stage entrepreneurs who are trying to figure out:

  • Who their target customer is
  • What, exactly, is the problem their target customer has
  • What their product/service offering looks like (they haven’t built a prototype yet or have just begun building prototypes) and if it meets the needs of the target customer

Entrepreneurs are too late if:

  • They know (with a very high level of confidence and specificity) who their customer is
  • They know (with a very high level of confidence and specificity) what problem their customer has
  • They know (with a very high level of confidence and specificity) that their solution solves their customer’s problem
  • They have a product/service that is in mainstream production
  • They have substantial sales

Entrepreneurs will complete the short online application (link above). Then the Unreasonable Lab Team will review all submitted applications and schedule 30-minute interviews with those who move on. After the interviews, 10-12 entrepreneurs will be offered a spot in the Lab.
This cost of the program is 25,000 PKR (or about $250). This is way for us to make sure that we are financially sustainable.

In order to make sure that the fee isn’t a deterrent for brilliant teams. We will automatically consider all applicants for scholarships covering up-to 75% of the program costs.

Do not let the cost prohibit you from applying for the Lab!

Lab Details
If you are accepted to attend the Lab, we will ask that you attend the Lab in its entirety. The curriculum is cohesive and builds upon itself, meaning that if you miss a day, you will be at a significant disadvantage.
Each Day is different!

The Lab will feature both time in the classroom (learning principles of how to validate your business model) and time in market with your customers where you will be interviewing them and having them interact with your prototypes. There will also be one entire day dedicated to working with mentors. Throughout the course of the Lab, you will have plenty of time to work and rest. Taking time to digest the material is an important piece of acceleration!

Day 1: Day 1 starts with a brief orientation and workshop in the morning, followed by an afternoon interacting with target customers.

Day 2: Day 2 starts with a workshop in the morning on how to rapidly prototype. In the afternoon, entrepreneurs will physically build a prototype and then go out again to meet with target customers.

Day 3: Day 3 starts with more time interacting with target customers before having an afternoon workshop on how to build powerful relationships with mentors, funders, and partners.

Day 4: Day 4 is a mentor day when 10-15 mentors will attend the Lab to work directly with entrepreneurs.

Day 5: Day 5 begins with a workshop in the morning on how to validate the cost assumptions in each venture before spending the afternoon working on strategic planning. Then the Lab concludes.

[IP] The Lab will feature both time in the classroom and time dedicated to working with mentors. Throughout the course of the Lab, you will have plenty of time to work and rest. Taking time to digest the material is an important piece of acceleration!

Day 1: Day 1 starts with a brief orientation and workshop in the morning, followed by an afternoon dedicated to building a strategic plan.

Day 2: Day 2 starts with two workshops designed to build the entrepreneurs’ financial skills. During the afternoon entrepreneurs will design a fundraising action plan.

Day 3: Day 3 begins with a workshop on how to build powerful relationships, followed by a pitch workshop. Then entrepreneurs will build a massive list of potential funders.

Day 4: Day four is Capital Adviser day when experts in early stage funding will attend the lab to work directly with the entrepreneurs.

Day 5: Day 5 is spent on deal negotiation, getting important due diligence materials together, and designing an action plan for the next three months.

Even-though accommodation is not part of the lab, the lab management team will work closely with enrolled teams which are based out-of-city, to arrange the best possible accommodation in the city within the teams budget. There is no hurdle which we can’t overcome together!
You will only gain access to the network of mentors and entrepreneurs who attend this Lab.
Be a Supporter
If you are interested in being a mentor we would love to share a conversation with you.

Email Samar at samar@epiphany.com.pk to discuss becoming a mentor.

We call the people who help us find venture Pipeline Partners. If you are interested in helping us find ventures we would love to share a conversation with you. Email Samar
We would love to explore sponsorship opportunities with you. Email Shahrukh at wani@cyap.org.pk to discuss sponsorship opportunities.
For general inquires, volunteering or fundraising contact Shahrukh at wani@cyap.org.pk; for mentorships or partnerships contact Samar at samar@epiphany.com.pk

Partners and Supporters

Pipeline Partners are organizations that help us find the entrepreneurs. Like us, they support entrepreneurs doing good in the world. If you want to become a Pipeline Partner for this Lab, please Email Shahrukh.